Neben Mr. Powarek äußert sich auch Matt Legend Gemell sehr klar zum Thema SEO:

It may work for a while, but eventually you’ll be found out and rightly penalised. By going for search engine abuse instead of actual optimisation, you’re dooming yourself to eternally be finding new ways to deceive people and reduce the effectiveness of the very technologies you’re relying on. That seems sleazy, depressing, ignoble, tiring and unsustainable. It’s also why any job title including “SEO” is seen as slimy at best, and often not a real job at all.

An Tagen wie diesen ist es mir besonders peinlich, dass mein Name nach wie vor mit dieser Branche in Verbindung gebracht wird.